In this first ad, for organ donation of all things, the woman is wearing very little clothing. Her body isn't necessary positioned overtly sexually, but her facial expression is sexual. She is a thin white woman, the ideal image of beauty in advertising. And she's promoting organ donation, of all things. The copy reads, "Becoming a donor is probably your only chance to get inside her." In the second ad, a woman who is styled to look young is being used to sell used BMW's. The copy, "You know you're not the first one," implies that even though the girl (or car) looks "new" or innocent and virginal, you as the "owner" would be the only one who knows that she or the car has been around the block a few times. And that you shouldn't care as long as the girl or car LOOKS "new". The third ad is for Nike, who has a new ad campaign targeting women that seems to be trying to expose beauty myths. The woman is healthy looking, and the copy says basically, "This is my body and I like it, because I made it" The copy reads at one point, "Some say [my shoulders] are like a man's. I say leave men out of it." If I were to create an ad campaign, I hope I would try to include both women and men using the product I'm trying to sell. There's nothing wrong with showing a product in the environment for which it was meant.