In the first magazine advertisement that I found, Absolut vodka uses a woman with exposing, sexy clothing to make their product seem luxurious and attractive. The ad says that every drink is an exceptional experience in an Absolut world. I don't understand why they would say it’s an exceptional experience when they use a revealing photo a pretty woman to promote their product. Showing a woman with a sexy body has nothing to do with alcohol. Unless their message is that you can look like her if you drink our vodka, or perhaps women will look like this the more you drink. This picture says that beauty myths today are true because of the type of woman they use in their ad.

In the next advertisement, Budweiser portrays a naked woman in bed of their bottle caps, wearing a bottle cap bikini. This says a lot about how men will drink the beer that seems most appealing to them through ads. So many alcohol advertisements are using this technique these days to lure men in. These companies use women as an object, not a human, just to make their alcohol look luxurious and acceptable.

Most men like beer, and most men who like beer buy it usually pretty often. But there’s loads of beer in the world, so it can be hard to know which beer to buy. Often men who like beer will just buy a beer they’ve had before because they know they like it. Other times, if clever advertising people get their way, men will buy beer because they saw an advert with a sexy woman draped over the beer. Most men like sexy women. Often the same men who like sexy women also like beer. If you combine the two, men will obey. This process makes men look stupid, but it also makes men happy.

My last advertisement is for an award winning fitness and self defense gym. The picture shows a woman in very fit shape, who looks tough and ready to kick somebody's butt. She is not the typical beautiful girl you see in other ads, but she has an award winning body. The clothes she is wearing are not sexy compared to the other ads because they are covering up a decent part of her body. The ad says, "confidence is the sexiest thing a woman can have." This statement works against all beauty myths today. It tells women that if you want to be sexy, you don't have to be like everyone else. You just need to be confident, and be yourself. There is no need for women to expose themselves just to get attention.