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In the first image the company is advertising their candy bar to customers. Their advertisement is focused more on the body type of the two women instead of the candy bar. The company is saying that if you eat their competitors candy bar then you won’t have a nice body type, but if you eat their protein bar instead then you will have the perfect body. I think this ad is more directed to women more because they use two women in their image and its easier to play off of women’s insecurities about their bodies than it is to play off men. The ad also gets men to pay attention by having the women that’s eating the company’s candy bar in a bikini. So the advertisement is playing on women’s desire for the perfect body and men’s desire to have a woman with the perfect body.

The second image is from an advertisement for “Unforgivable Woman” a perfume created by P. Diddy. The image that we see is P. Diddy himself behind a woman in a sexual way grabbing her and seemingly trying to seduce her. The woman isn’t putting up a fight she just accepting whatever the male wants to happen. The first thing that comes to mind when looking at this image is not perfume it is sex. The message that the advertisement is sending is if a woman uses Unforgivable Woman then a man won’t be able to keep his hands off of you, implying that a woman wants a man not to be able to control himself around her. So basically this image is selling perfume and sex.

These two images are more focused on sexuality than the product they are actually trying to sell. In both pictures the product being advertised is significantly smaller than the images used to captivate customers and help sell the items. In today’s world sex sells and because everyone has this train of thought many advertisements that we see in our day to day lives are sexually based.

The last image is much more positive because it is empowering women rather than idolizing their bodies. The caption on the ad says “I’m making myself proud” with an athletic women stretching. The woman isn’t wearing any provocative clothing instead she has training clothes on which shows she is doing something positive with athletics. This image is saying that this woman wants to please herself instead of trying to please a man going against most ads portraying women trying to please men. If I created my own ad it would be something dealing with athletics. It would be a woman and man running a track race almost at the finish line and they would be right beside each other. My ad would be showing that women can be equal to men in everything.