Saturday, February 5, 2011




The first image is for a Wonderbra advertisement. This is a pretty offensive ad being that it is implying that the blonde woman is stupid. It does this in several ways. First, the caption says= “I can't cook. Who cares?” Its basically meaning that her skills have no input on why you should like this woman. Instead you should like her for the size of her breasts. Second, The woman has sort of a sexy/ confused look on her face. This is another representation of the blonde woman being unintelligent. This is offensive to me because I am a blonde woman and I take pride in my brains. Third, this woman has extremely large breasts. This is not an accurate representation of the common woman. So this makes me think who is this ad really for? Women, or men?

The second advertisement is for Nikon cameras saying their new camera has automatic face detection, up to twelve faces can be detected. Well Nikon decided to put two attractive women in lingerie in a questionable position in a bed. Nikon has already grabbed the attention of most men who flip through magazines. They also had the females put sexy stares on their faces. The horrible part about this ad is there are actually people from other apartments looking at these women through the open window. Also, there is another man who has been hiding behind the curtain watching the women. This ad is basically telling of the typical male fantasy. What man wouldn't want to have two half naked women in their bed? On the other hand, most women would not want to be half naked with another women. So this is just not very realistic.

Finally, the last advertisement is for Secret deodorant. It features an average looking woman holding up deodorant. This woman is not very exposed nor is she slender and sexy. Her secret is she has not shaved her armpits in three months, and the only reason she did was for this advertisement. This ad is basically saying this woman is happy with her body, and doesn't feel the need to make herself super sexy in order to be loved. This is an empowering ad and women should be pleased to see this in a magazine because there are not many ads like this in the world.

2 comments:

  1. I like the last picture. It shows a woman comfortable in her body and not dependent on a man. She looks strong, empowering, and completely independent.

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  2. I agree.. I think everything is wrong with the Nikon ad. I realize they are doing an advertisement for a camera, but it doesn't mean they have to inclue basically two naked women in their ad for Nikon to be making more money in the long run scheme of things.

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