Cleary this diesel image is extremely explicit and just ignorant. “Smart may have the brains, but stupid has the balls” seriously? The worst problem about this ad isn’t even the words, but that the girl is flashing a camera. First of all, of course this woman is blond painting the well know picture and beauty myth that all blonds are not smart. Furthermore you can see this girl’s rib, which is another notion that to be able to wear these jeans you must be thin. This ad is exactly what Anastasia Higginbotham was referring to in her article “Teen Mags” about how a lot of magazines only like pictures of white, blond and very skinny women (138). No matter what this ad is just wrong especially trying to send out the message BE STUPID. Just curious is diesel saying that women who buy these jeans are stupid? Obviously.

The next ad I found is a Jimmy Choo ad, which is also very explicit. Here, the white woman is lying dead in the back of a car where a black man is standing holding a shovel about to bury her. This is terrible because this ad goes beyond a simple beauty myth and crosses over into a criminal injustice. The number one types of kidnaps and murders reported in the media are young, white, heterosexual, thin, higher-class women (http://tvtropes.org/pmwiki/pmwiki.php/Main/MissingWhiteWomanSyndrome). These women are targeted for this type of treatment and why would any company want to indorse something like this. Moreover, since she is dressed in a sexual outfit the mind only goes into thinking that there was something sexual going on before she died. Even worse this ad is discriminating against black men, illustrating that they are responsible for this type of crime. Male dominance is being played here as well; he got what he wanted from her and then is going to dump her body, making her a simple object. Jimmy Choo took a tragic event and tried to make it a sexy shoe advertisement, and I think they failed.

Both advertisements are typical for what we see in magazines and commercials everyday. Neither company is thinking about what kind message they are sending, instead trying to sell their products while discriminating both women and men. Something needs to change.

This picture of the women standing in a line is from a dove beauty campaign. I know that we talked in class about how dove is owned by the same company who produces the opposite type of ads as well, however this picture is showing many women of different ethnicities and body shapes. Although I would NOT at all say any of these women are fat, they are also not sickly thin. This to me is showing beautiful women who are not afraid to show off their bodies, which is something we should all strive for. Also I love that there is no male company standing beside the women making them look like sex objects, simply women feeling sexy in their own skin. If I had to create my own advertisement I would use a picture of my mom, who is a successful business women with a curvy body and try to send the message that with age comes wisdom and wrinkles and by no means should this be concealed.

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Advertising today has become more sexy and revealing. Like most people will say, sex sells, and it does. I have two photographs found on the web, one for Tom Ford sunglasses and the other technology supplies such as and I pod or a Mac. While searching for these images, about eighty percent of the photos were of women. This is an absolute disgrace.
The first photograph advertising Tom Ford cologne is very promiscuous. It shows the bottom half of a white woman completely nude with a bottle of cologne covering her genital area. My first reaction to this photo was, WOW, and second, do men think if they wear this cologne they will get women that look like that?. This photograph tries to show the vulnerability of a woman and makes it seem like it’s just that easy. The next thing I notice was the woman has very thin and had a perfect “glow” about her (fake tan). These traits reinforce the beauty myth. Not too sure what would make them think this cologne would help men get women like that but like I said, sex sells.
The second photograph advertising electronic technology like and I Pod or a Mac, is at about the same level of promiscuous as the first. The photograph shows a woman completely nude covered in what appears to be stickers or magnets. This advertisement most definitely follows the beauty myths, exemplifying a thin, tall, almost perfect woman. The stickers or magnets on the women first made me think of them as branded. It makes them look like an object and not as a human being.

The third photograph advertising a nurse practitioner. This is a great example of working against beauty myths. The woman in this picture looks happy. She is portrayed as a well rounded working individual. This shows independence and that women are not to be looked at as object but of human beings that actually have a future and certain goals. If I were to create an add to portrays the equality that men and women should have it would be a photograph of a woman and a man working together in congress.

Learning Module 3

For this week, please POST a NEW blog vs. COMMENT under this blog posting. 

PART ONE:
Search the web and find TWO magazine advertisements that you think are representative of the issues being raised in your readings and class this week.  Now attach these to your blog posting.  Then, in 3 paragraphs analyze the content in the selected images.  What are both explicit and implicit (obvious and less obvious) messages being communicated through the advertisements (re: gender, sexuality, class, race, etc.). How do they reinforce particular beauty myths? (use your readings)  How do they reinforce (or not) dominant “scripts” about gender identities and relationships.

PART TWO:
Now find one advertisement (and attach it) that you think works against reinforcing dominant myths of what constitutes beauty, and against dominant messages about normative gender and sexuality.  Then, in 1 paragraph, tell us why?  If you were creating your own advertisement what might you include or feature in order to empower women and men?
 

False Advertisement?

http://www.youtube.com/watch?v=iYhCn0jf46U

I had a friend show me this video a while back, and it really made me question the motives of advertisement companies. Do they want us to pine away, longing to look like something that is unattainable? Through make-up and editing they can create someone who actually isn't real. Also, film editors will alter frames to "clean up" actors and actresses skin, bodies, hair, eye color, etc, use body doubles for shots where certain features are exposed or showcased (I'm talking about even feet and hands!) They do these things because they think that will appease the audience, but what does it really do?

I just found this funny

Generation of Dissolving Gender Roles

www.youtube.com/watch?v=l51rxnKJRfk

http://www.youtube.com/watch?v=l51rxnKJRfk

What Children Think about Gender Roles!

http://www.youtube.com/watch?v=pWc1e3Nbc2g